5 Metrics To Track When Promoting An Affiliate Offer

When promoting an affiliate offer to your online audience, there are five important metrics to track to determine a successful campaign.

Smart affiliate marketers will analyze each metric given here after the promotion is over to determine future affiliate offers to promote.

Number of Clicks

If you have a high number of clicks but a low number of sales, it could be that there’s a disconnect between the product and the consumer.

Okay, that makes sense.

But you might be thinking, why did that happen?

A couple of things to check are: the product may not be resonating with your audience.

Or, the ad or email may not match up with the sales page or landing page.

If you don’t track the number of clicks you’re getting from your campaigns, you’ll never know what to do to fix it and get more sales.

This can usually be found very easily when you log into the affiliate platform that is being used to promote the offer, like Warrior+, JVZoo, or Clickbank.

Number of Sales

The number of sales that you make for each affiliate offer is critical.

As an affiliate marketer, you will want to figure out what types of offers resonate with your audience when planning future campaigns.

Conversion Rate or Earnings Per Click

When you’re promoting an affiliate offer, you may have several different audiences that you promote that offer to.

Let’s say you have an email list, a Facebook audience, and a YouTube audience.

If your email list is way outperforming the other two audiences, you’re going to want to gather more email addresses so you can make more sales in the future.

ROI (Return on Investment)

If you’re using a form of paid advertising, you’ll want to know the return you’re getting on the money you’ve spent per ad.

The reason is fairly obvious.

If you’re getting a high number of sales with one ad as opposed to another, you will want to stop the ad that’s underperforming and increase the budget for the ad that is performing well.

Cost Per Click or Sale

This one goes hand in hand with the return on ad spend.

Once you are aware of the cost per click or sale, you will have the ability to scale the campaign and make more sales.

These metrics will help you know what types of offers do well with your audiences and which ones don’t.

Once you have an idea of which types of offers sell well to your audience, find more of those types of offers to promote.