How to Choose a ClickBank Product to Promote

There are thousands of products you can sell in the ClickBank marketplace, so you have a lot of options here.

But a lot of power means a lot of responsibility.

It’s easy to choose a product that looks good but doesn’t sell well.

It’s also easy to choose an unethical product that sells well but is taken off the ClickBank platform a week later because it breaks the rules.

The platform and the vendors are two different things

You must know how the platform is different from the vendor.

So often, marketers lump them both together and expect ClickBank to sort out the good products from the bad ones and keep only the good ones.

This is a very hard thing to do because there are so many products on the platform.

ClickBank itself does an excellent job.

It has never been late with a payment, and it’s easy to sell and promote products with.

Their customer service is great, and several online marketers have become millionaires because of the opportunities it gives them.

So, it’s up to you to make the most of the platform, but choose the products you promote carefully.

This will help you make sales and make sure the product you’re selling lasts.

So, what should you watch for?

A clean sales page and convincing copy

The product MUST have a good sales page to start.

It shouldn’t be old-fashioned or look like it was made in 1999.

It’s important to have a clean page with clear order buttons.

The copy must be right on. It shouldn’t be full of typos, weird colors and fonts, and other things like that.

Many of the best ClickBank products these days use video sales letters to get people to buy.

Many people may not want to watch these long videos, so it’s best to have a link on the page that lets people read the sales page in text instead.

Is the product ethical?

The best way to find out if a product does what it says on the box is to buy it or get a review copy of it.

If you make false claims or use hype, people will ask for their money back, and you’ll lose some of it.

It’s best to stick to products that are ethical and get the job done.

The sales page has leaks

When someone lands on a sales page, they should only have one option: to buy the product.

That’s it.

Some ClickBank sellers use pop-ups to get the email addresses of people who are about to leave the page without making a purchase.

In these situations, you should find out if the vendor still uses your affiliate cookie or if they use their own instead and “steal” the sale.

On some sales pages, you might find links to the seller’s “About Us” page or to other pages.

All of these things will cause people to leave your site and go to other pages instead of buying your product.

You shouldn’t try to sell these kinds of things.

Look at the gravity

The ClickBank product stats will show you the product’s gravity, which gives you a rough idea of how many affiliates are selling the product.

If a product has a high gravity, it means that a lot of affiliates are selling it.

This means that it is a high-converting product that you might want to get into.

However, there will also be a lot more competition.

So keep that in mind.

Your commissions

Again, the statistics will show the ‘Initial $/conversion,’ which is the amount you make per sale.

You should choose products that sell well and pay out more money.

Check to see how many upsells or upgrades the product has and if there is a “Recurring $/rebill” stat.

If people sign up for the program and pay you every month, you’ll make more money.

Is the product appropriate for the market you’re in?

You should choose a product that fits your niche.

Don’t promote a product that has nothing to do with your niche just because the commissions are good.

You might decide to create a blog around a specific niche just to promote one ClickBank product.

That’s fine, but check to see if there are other products you can sell in case the one you’re focusing on gets taken off the market.

It happens.

Does the vendor provide affiliates with tools?

On the affiliate tools page of many of the best-selling ClickBank products, you can find email swipes, ad creatives, and other tools that will help you promote.

What’s their email support like?

It’s a good idea to send an email to the vendor’s help desk with a question about the product.

Here, the point is to see how quickly they respond, if they respond at all.

This will show how quickly the vendor answers questions about customer service.

It’s always a good idea to market products with good customer service.

The nine points in this article should serve as a checklist for you when choosing a ClickBank product to promote.

It’s easy to make a mistake in this area because you may be passionate about a certain niche or like the way the sales page looks, but that doesn’t mean the product will sell well.

So, be smart and careful when you choose what to promote.

This will help you make sales and earn commissions that are good in the long run.